The Lucreative Africa Podcast
This podcast focuses on helping African creatives understand the business side of their crafts. It features conversations aimed at equipping artists, designers, and other creative professionals with knowledge and tools for building sustainable enterprises. The show explores business concepts from the creative world and shares insights to foster successful creative entrepreneurship. It is a resource for African creators looking to turn their talents into lucrative ventures.
Episodes
Finding Your Own Path as a Creative (w/ Cynthia Butare)
In this episode, Cynthia Butare joins us to talk about her journey across employment, freelance work, entrepreneurship and creative strategy, and how each chapter has helped her understand what kind of work she wants to do and how she wants to build her career.We talk about finding your creative identity, following opportunities, building a reputation, making money from your skills and why being e
Developing Your Creative Style & Building an Authentic Creative Career (w/ Dolph Banza))
In this episode of the Lucreative Africa Podcast, we sit down with illustrator, visual artist and creative entrepreneur Dolph Banza, Founder and Creative Director of Inkstain Studio, to explore what it takes to build a creative career rooted in curiosity, authenticity and continuous growth.From why he's grateful he never attended art school to developing a distinctive artistic style inspired b
Pricing Your Creative Work Based on Value, Not Just Time (w/ Luladey Takele)
In Part 2 of our conversation with multidisciplinary artist, curator and creative entrepreneur Luladey, we explore one of the biggest challenges creatives face: understanding the true value of their work.From value-based pricing and communicating the worth of creative work to developing your artistic voice and building a sustainable creative business, Luladey shares practical insights drawn from h
How to Build a Sustainable Creative Career in Africa (w/ Luladey Takele)
In this episode of the Lucreative Africa Podcast, we sit down with artist, curator and creative entrepreneur Luladey to explore what it really takes to build a sustainable creative career.From embracing the identity of an artist and removing ego from the creative process to diversifying income streams, curating meaningful experiences, and balancing passion with financial sustainability, Luladey sh
The Business of Creative Work: Managing Teams and Clients (w/ Sibane Nxumalo) 🇸🇿
📌 S1EP8 is up, and we had Sibane "Siba" Nxumalo as our guest!🎙On this episode, we discussed Siba's journey into creative leadership and what her role as Chief Creative Officer at TORI Branding has looked like thus far. We also discussed the ups and downs of running creative agencies, dealing with clients, and managing a growing team.🗒️GUEST BIO:📌Siba is a strategist, and creative ent
Cultural Programming and the Business of DJing (w/Kevin Rugamba a.k.a K'Ru)
📌 S1EP7 is up! 🎙On this episode, Kevin discusses his work in curating cultural programs, events, and experiences as a cultural programmer. He also generously gives us a peek into the business world of being a DJ!🗒️GUEST BIO:📌Kevin Rugamba, creatively known as K’Ru, is a DJ, cultural programmer, and curator of African music and culture, with a deep passion for telling stories and connecting people.
How to Build and Run a Creative Agency (w/ Philippe Nyirimihigo)🇷🇼
📌 S1EP6 is out! For our first episode of 2025, we spoke with Philippe Nyirimihigo.🎙 On this episode, Philippe tells us about his journey co-founding and running a creative agency in Kigali, and shares lessons on hiring, storytelling, branding and the business considerations for those looking to run an agency.🗒️GUEST BIO:📌Philippe is an accomplished co-founder, communications strategist, and creati
Personal Branding for Creative Entrepreneurs (w/ Mike Lawson) 🇬🇭
📌 S1EP5, our final banger for 2024 with Mike Lawson!
🎙 On this episode, we discussed personal and business branding, misconceptions around these concepts, challenges faced by creative entrepreneurs in African countries, and skills and concepts necessary for building successful creative businesses.
🗒️GUEST BIO:
📌Mike Lawson is a brand strategist and the founder of Brainstorm Africa, a design and
Building a Brand Based on Personal Values (w/ Qalbsaleem) 🇳🇬
📌How do you create a personal brand based on your values?
🎙 On this episode, Qalbsaleem shares his creative journey with us, how he has built his personal brand, and how his work continues to be guided by his values.
🗒️GUEST BIO:
📌Qalbsaleem Muhammad is a versatile calligraphy artist from Kano, Nigeria, with a background in Architecture. His works reflect a profound passion for uniqueness and
Juggling Creative Entrepreneurship & Formal Education (w/ Elma Akob) 🇨🇲 🇿🇦
S1E3!💥
🎙️On this episode, Dami speaks with Elma Akob about her experiences as a creative entrepreneur and how she juggles being an MC, voiceover artist, business owner, and an academic, all at the same time!
🗒️GUEST BIO:
📌 Elma is a 3 time graduate with a Masters in Strategic Business Management, and she is currently pursuing a PhD in Corporate Sustainability at 24 years old.
She is an awar
The Business of Illustration & Digital Art (w/ Alabi Mayowa a.k.a Shutabug) 🇳🇬
S1E2 is up!💥
🎙️On this episode, we will be hearing Alabi Mayowa (a.k.a Shutabug) discuss his journey into visual art and illustration and how he has navigated the business side of his craft.
🗒️GUEST BIO:
📌 Mayowa 'Shutabug' Alabi, is a multidisciplinary Visual Artist, Graphic Designer, Photographer and Animator based in Lagos, Nigeria.
🎨 Specializing in digital paintings, his work exudes
From Scientist to Self-Taught Brand Designer (w/ Fungi Dube) 🇿🇼
It’s our first interview episode!💥
🎙️In this podcast episode, Dami has a sit down with Fungi Dube to discuss her journey into becoming a full time designer and creative solopreneur, the ups and downs of that journey, some advice for other creatives who might be planning to thread a similar path.
🗒️GUEST BIO:
Fungi Dube is a Scientist turned self-taught brand, webflow, and now type designer who
Welcome to the Lucreative Africa Podcast
Welcome to The Lucreative Africa Podcast!
In this episode, Dami and Tealee introduce Lucreative Africa, what inspired them to start this, and what audiences can expect in coming episodes.
On this podcast, we'll be having conversations to educate African creatives on the business side of their crafts. We aim to equip creatives with the knowledge, skills, and tools they need to establish sustainab
