CreativiTea Pod
CreativiTea Pod is a Nigerian podcast that explores stories of success, passion, and creative genius. Each episode features top creatives from various fields, discussing their career breakthroughs, challenges, and projects that are reshaping the creative landscape. The podcast aims to uncover the 'tea' behind their journeys, offering insights and inspiration to listeners.
Episodes
Inside the Innovation Culture of Samsung Ft Mr Stephen Okwara
Tea is served. ☕✨For the final cup of our Samsung series, we're going inside the brand with someone who has spent 13 years living its culture of innovation.Mr. Stephen Okwara, Product Manager at Samsung Nigeria shares what keeps innovation at the heart of the brand and why Samsung's approach to innovation goes beyond simply adding new features.From the head of marketing to the creators, and lifest
Creating A Lifestyle With Samsung Ft Mimi Onalaja
Tea is served. ☕✨What does Samsung look like through the eyes of a lifestyle creator?As a creator, a Nigerian woman, Mimi Onalaja explains why the right technology should ease your everyday routine. Creating a Lifestyle with Samsung is a conversation about building a lifestyle where creativity and productivity naturally coexist.Get cozy and take a sip. ☕ Hosted on Acast. See acast.com/privacy
Building Authenticity with Samsung Ft Obis Ora
Tea is served. ☕✨On this episode we're sharing tea with lifestyle creator ObisOra on authenticity, influence, and building a brand that truly reflects who you are.For ObisOra, becoming a Samsung ambassador wasn't about discovering a new brand, it was about representing one she had already trusted for years.She also highlights how Samsung's attention to consumer insight strengthens its connection w
The Marketing Behind Samsung Ft Oge Maduagwu
Tea is served. ☕✨You've seen the launches. You've seen the campaigns. But have you ever wondered what it takes to market Samsung?Recorded at Samsung Galaxy Unpacked, on this episode, Oge Maduagwu, seasoned marketing professional and Head of Marketing & Comms Samsung Electronics West Africa, takes us behind the brand to share the realities of the job, the biggest challenge, and the strateg
Why Every Creator Needs Samsung Ft Kagantech
Tea is served. ☕✨On this episode, creator and tech enthusiast Kagan joins us for a conversation on creativity, productivity, and why the best innovations are the ones that fit seamlessly into the way people actually live and work.Drawing from over a decade long experience in the tech industry and his journey into content creation, he shares his perspective on the Galaxy ZFold8 and why every great
How to Build a Global Brand Like Samsung Ft Dr Kennedy Okonkwo
Tea is served. ☕✨Real estate.
Samsung.Two things you probably didn't expect to hear in the same conversation.This week, Dr. Ned of NedComOaks shares why the biggest opportunities in business aren't always where everyone is looking.Using Samsung's journey as an example, he unpacks innovation, entrepreneurship, the importance of research, and why understanding people will always beat simply selling
Fame, Relevance and Becoming a Samsung Ambassador Ft Erica Nlewedin
What makes someone the right face of a global brand?At Samsung Galaxy Unpacked, Erica shares why she believes Big Brother amplified her career rather than created it and how years of building, growing and partnering with Samsung eventually led to becoming one of the brand's ambassadors.A conversation about influence, consistency and staying relevant over time. Get cozy, take a sip and more. H
Gen Z POV: The Business of Fashion
Ft Oluwasewa, Founder of Sewasimilara
Tea is served. ☕✨Unable to find clothes that truly fit her, she chose not to accept the industry's limitations. Instead, she built Sewasimilara, a fashion brand proving that style and inclusivity can exist in the same conversation.In this episode, why representation matters beyond marketing, and how personal experiences can become the foundation of purpose-driven entrepreneurship.This is a convers
Unpacking The Samsung Trade-in Process Ft Pastor Dimeji Matesun
Tea is served! ✨☕️Pastor Dimeji Matesun shares how his passion for serving people has shaped both his ministry and his leadership at Sapphire Virtual Networks.In this episode, we explore Sapphire's decade-long partnership with Samsung, why collaboration with partners like Slot, Pointek has been key to expanding access to Samsung devices, and how the Trade-In Programme is making it easier for more
Unpacking the Journey of a Samsung Icon Ft Obi Cubana
Every brand hopes for an Obi Cubana.At Samsung Galaxy Unpacked, Obi Cubana reflects on a relationship with Samsung that spans more than a decade, sharing why becoming a Samsung Icon felt less like a new beginning and more like the continuation of a journey built on trust.In this special episode of CreativiTea, we unpack authentic brand loyalty, long-term partnerships, and why the strongest endorse
The Reality Behind Reality TV Ft Gbenga Kayode
Tea is served. ☕✨Some of the biggest moments on television don't happen by chance.In this episode, acclaimed television director and creative producer Gbenga Kayode takes us behind the lens to unpack what it really takes to create shows that keep millions of viewers coming back.From directing productions like Big Brother Naija, The Voice Nigeria, Cowbellpedia, and more, to sharing the story behind
The Business of Food Content Ft Ify’s Kitchen
Tea is served☕️✨What does it really take to build a career around food?In this episode of CreativiTea, Chef Ify gets candid about creating content that lasts.From leaving a successful legal career to building a global community of millions, she reflects on choosing purpose over predictability, staying authentic in the creator economy, and why food deserves a place in conversations about culture, i
From Music Executive to Tech Founder Ft Matthew Oyebanji
Tea is served ☕✨After years of building a career in the music industry, Matthew Oyebanji found himself asking a different question about safety.Living through Nigeria's growing security challenges, and shaped by his own personal experience, he realized technology could do more than make life convenient. It could help protect lives.That conviction led to the creation of TriggerApp - a platform buil
Can Fame Destroy You? Ft Okanlawon
Tea is served ☕✨Fame is often seen as the reward. The thing everyone wants and the thing everyone chases.But what happens when it finally arrives?In this episode, Deyemi Okanlawon opens up about the realities of visibility, success, and the pressures that come with becoming a household name.From spending over a decade building a career in sales and marketing to becoming one of Nollywood's most rec
Do IJGBs have it easier in Nollywood? Ft Genoveva Umeh
Tea is served☕️✨Genoveva left the UK and stepped into Nollywood, but does being an IJGB really make the journey easier?This week on CreativiTea, Genoveva Umeh opens up about building a career across continents, navigating stereotypes, finding her footing in the industry, and the realities behind being Genoveva.Is it privilege, perception, preparation… or something else entirely?Take a sip with Gen
Unapologetically Beverly Ft Beverly Osu
Tea is served ☕✨For years, the world has had an opinion about Beverly Osu.From reality television to film, fashion, and media, her journey has unfolded in the public eye, often accompanied by conversations, assumptions, and expectations that extended far beyond her work.In this episode, Beverly reflects on the experiences that shaped her, the lessons that came with growth, and the importance of st
Building Big Ideas Ft Adim Isiakpona
Tea is served! ☕✨This episode of CreativiTea with Lynda features Adim Isiakpona, a creative strategist, entrepreneur, and business leader whose career spans global companies like Google, Intel, and Hewlett-Packard, as well as some of Africa's fastest-growing brands.As Co-Founder and Group CEO of The People Company, the parent company of Riquesa and Duolibra, Adim has spent years helping businesses
The Art and Business of Storytelling Ft Dammy Twitch
Tea is served ☕✨Dammy Twitch didn’t start out as a “known director.” He started with learning visuals from photography, then moving into music video.We sit with Dammy Twitch today, as a director whose visual language has helped define moments in Nigerian music and pop culture. His work has shaped how stories are seen, felt, and remembered across screens and stages.In this episode, we explore&
BTS of Building a Business in Fashion Ft Sola Oyebade
Tea is served!✨This episode of CreativiTea with Lynda features Sola Oyebade, aka the Gen z Papi, a show producer, fashion guru, and industry figure whose work has shaped how runway shows are created and experienced in Nigeria.As the founder of Mahogany International, the production company behind GTCO Fashion Weekend, he has played a key role in delivering some of the most recognized fashion exper
Understanding the Algorithm Ft Addy Awofisayo
Tea is served! ☕✨On this episode of CreativiTEA, we sit down with Addy Awofisayo, Head of Music for Sub-Saharan Africa at YouTube and YouTube Music, for a refreshing conversation about the evolving relationship between African music, creators, and the digital world.From championing artists across the continent to helping shape how African music is discovered globally, Addy shares insights on the p
Spilling the Tea at the African Creators Summit: What It Really Takes to Win Ft Omotola Jalade-Ekeinde, Folagade Banks, Ify’s Kitchen, Craze Clown, Emmanuella, Nancy Umeh, MC Edo Pikin, and more
Tea was spilled! ☕✨In this special episode of CreativiTEA, we take you inside the African Creators Summit, where Africa’s brightest creative minds came together for real conversations beyond the highlight reels.From candid moments with Omotola Jalade-Ekeinde, Folagade Banks, Ify’s Kitchen, Craze Clown, Emmanuella, Nancy Umeh, MC Edo Pikin, and more, this episode captures the truths creators don’t
What African Creators Need to Truly Win Ft Oladapo “OJ” Adewunmi
Tea is served! On this episode of CreativiTEA, we sit with Apollo (Oladapo “OJ” Adewunmi), convener of the African Creator’s Summit to unpack what African creators truly need to win beyond the hype:structure, community, systems, and sustainability.This one is for creators thinking long-term, not just trending. Enjoy! Hosted on Acast. See acast.com/privacy for more information.
Growing Up Creative Ft Emmanuella
Tea is served!On this CreativiTEA Christmas Special, Emmanuella joins us for a refreshing conversation about growing up in the spotlight, staying grounded, creativity, and finding her voice beyond the laughs.From viral moments to real-life lessons, this episode reminds us that age doesn’t limit impact; clarity, consistency, and confidence do the work.Sweet, thoughtful, and inspiring, this is Emman
Spilling The Tea on The Red Carpet Ft “The Future Awards Africa 2025” Guests including Broda Shaggi, Obi Asika, Nasboi, Omawunmi Dada, Mike Afolarin & More
CreativiTEA hits the Red Carpet!For the first time ever, we brought the podcast live to The Future Awards Africa, delivering a full Red-Carpet Experience on TFAA’s iconic Black Carpet, complete with our signature CreativiTEA teacup booth.In this special episode, Lynda chats with guests like Broda Shaggi, Obi Asika, Nasboi, Omawunmi Dada, Mike Afolarin & more, capturing the fashion, energy, lau
Breaking Barriers with Nigerian Stand-Up Comedy Ft MC Monica
Tea is served! ☕️✨Some people tell jokes. MC Monica builds worlds with them. The bold comedian and creative mind behind Starch Ur Teeth has turned stand-up into a storytelling tool, one that entertains, educates, and evolves culture.From viral skits to music-laced performances and sold-out shows, Monica has mastered the art of blending humour with hustle, building a brand that resonates far beyond
Making the Sound, the Brand & the Money Ft Johnny Drille
*CreativiTEA Season 2, Episode 20**Title: | CreativiTEA Poscast**Guest: Johnny Drille*Tea is served! ☕️✨Every era has its storytellers and Johnny Drille is one of ours. The Mavin Records artist has turned emotion into a strategy, pairing heartfelt songwriting with some of the most creative rollouts and visuals in Nigerian music.From How Are You My Friend to Before We Fall Asleep, Johnny’s work re
The Future of the Creative Industry Ft Leye Makanjuola
This week on CreativiTEA, the spotlight is on Leye Makanjuola, the founder of Intense, a marketing agency that’s spent the last decade proving creativity doesn’t have to be guesswork.Leye has built a business where strategy, data, and storytelling work hand in hand. From executing campaigns that turned budget challenges into viral cultural moments, to scaling ideas that cut through crowded markets
Crafting the Sound of a New Generation ft Bayanni
Tea is served! In this episode of CreativiTEA, we sit with Bayanni, Mavin Records’ rising star and one of Afrobeats’ freshest voices shaping the future of the sound.From a boy in the choir chasing harmony to joining the legendary Mavin family, Bayanni’s journey is one of discipline, discovery, and daring to dream. With Ta Ta Ta, the viral TikTok anthem turned global love song, he proved that melod
Mastering The Craft Of Skitmaking Ft Oluwadolarz
This week on CreativiTEA, the spotlight is on Oluwadolarz - comedian, creator, and one of the sharpest minds shaping Nigeria’s skit culture.From viral family skits to redefining digital comedy, he’s shown us that skits aren’t just entertainment, they’re business. We dive into the hustle behind the humor: how he stays consistent, reinvents himself, and turns chaos into laughter.So grab your te
Running A Creative Business Ft Felix Crown
This week on CreativiTEA, we’re sitting down with a creative force whose work you’ve definitely seen, even if you didn’t know his name. Felix Crown isn’t just a photographer and director; he’s a visual storyteller who’s shaped the way brands, celebrities, and entire movements present themselves to the world.From iconic portraits that feel like they breathe, to campaigns that dominated timelines, F
Directing Music Videos for Nigerian Celebrities Ft UAX
On this episode of CreativiTEA, we’re going behind the camera with the visionary shaping some of Nigeria’s most talked-about music videos - UAX.From Tems to Omalay, Rema, Burna Boy, and more, UAX has directed visuals that are bold, cinematic, and undeniably fresh. But what does it really take to direct for top Nigerian celebrities?In this episode, we unpack:The creative process behind celebrity mu
A Journey of Creative Reinvention FT JJC Skillz
On this episode of CreativiTEA, I sit with a true creative chameleon - rapper, producer, talent discoverer, and now filmmaker, the one and only JJC Skillz.From dominating the mic as an award-winning rapper, to discovering icons like Don Jazzy and D’banj, to stepping into the world of filmmaking with a new movie dropping this Friday, JJC has lived many lives in one creative career.In this conversat
Building A Legacy In Entertainment Ft Illbliss
On this episode of CreativiTEA, I sit with one of Nigeria’s most respected creative powerhouses the rapper, storyteller, cultural curator and Oga Boss himself, Illbliss.From co-creating behind the scenes to shaping culture on stage and screen, Illbliss has done it all and done it with intention.In this conversation, we go beyond the bars.We talk branding, legacy, creative evolution, and what it tr
Being A Creative in Nigeria Ft The CreativiTeam
This episode isn’t just another conversation, it’s a creative brainstorm, a crossfire of bold ideas, real experiences, and unfiltered perspectives.I’m joined by a group of young passionate creatives from different backgrounds: writers, strategists, designers, content wizards.. Today, they’re not just behind the scenes.They’re front and center.What happens when they all step into one room? Let
Behind An Afrobeat Superstar ft Reekado Banks
This week on CreativiTEA, we sat down with the hitmaker himself - Reekado Banks!From topping charts with Katapot to shaking up the game with Ozumba Mbadiwe, Reekado has proven time and time again that he’s more than just a voice - he’s a force.But in this episode, he pulls the curtain back.We talk about the grind behind the music, the business behind the brand, and the inspiration behind his new a
Building Africa's RnBusiness ft Ric Hassani
Tea is served! This week on #CreativiTEA, my guest is a man whose voice sounds like velvet and whose brand is all intentional.From serenading us with hits like “Gentleman” and “Thunder Fire You,” to redefining what R&B sounds and looks like in Africa, he’s built a career on emotion, elegance, and excellence.A former economics graduate turned soul star, he’s not just a singer, he’s a storytelle
Shaping The Nigerian Music Industry ft Bizzle Osikoya
Tea is served! This week on #CreativiTEA, we're joined by the visionary behind some of Afrobeats' biggest stars - Bizzle Osikoya. As the co-founder of The Plug Entertainment and a renowned A&R executive, Bizzle has been instrumental in shaping the careers of artists like Davido, Oxlade, and Tems.From his early days at Storm Records and Mavin Records to co-founding The Plug, Bizzle shares his j
Unboxing Fisayo Fosudo ft Fisayo Fosudo
Get ready for an insightful episode with Fisayo Fosudo, Nigeria's leading tech YouTuber and visual storyteller!With over 700,000 subscribers and 100 million+ views, Fisayo shares insights into building a personal brand, the challenges of content creation in Nigeria, and his passion for storytelling. Discover how Fisayo turned his passion into a thriving career and what it takes to succeed in the
CreativiTEA with Chude ft Chude Jideonwo
On this episode of #CreativiTEA, we sit with a true master of media, meaning, and mental strength — Chude Jideonwo.From shaping national elections to shaping hearts, Chude’s 25-year journey across media, politics, and purpose is nothing short of extraordinary.Get ready for an unfiltered conversation on joy, healing, and the power of storytelling. Hosted on Acast. See acast.com/privacy for more inf
Saving lives through Storytelling Ft Aproko Doctor
In this episode, we shared tea with the man saving lives, one post at a time!From the hospital wards to your social media feeds, Dr. Egemba Chinonso Fidelis, popularly known as Aproko Doctor, has redefined healthcare advocacy in Nigeria. A trained medical doctor turned digital health educator, he has spent years breaking down complex medical information into engaging, accessible content that empow
Investment, Tech & Creativity ft Nelson Elemi
On this episode of CreativiTEA, we shared tea with Nelson Elemi. As the CEO of Rinehooke Investment Ltd., he’s at the intersection of tech, investment, and creativity, driving projects that redefine industries. We dive into his bold vision, from terraforming economies to transforming Tinapa into a thriving tech hub. If you’re curious about the future of business, tech, and investment in
The Power of Creative Collaboration Ft Timini & Kayode
This episode is a blockbuster because we’re sitting down with two Nollywood powerhouses - award-winning actor Timini Egbuson and visionary director Kayode Kasum!These two have shaped the industry in incredible ways, from starring in hit films to directing some of Nigeria’s biggest box office successes.They’ve mastered the art of collaboration, and their latest project, Reel Love, proves that magic
Building A successful Multi-Faceted Career
Kicking off season 2 of CreativiTEA with the phenomenal Veekee James! ✨ From crafting show-stopping designs to making waves as a gospel singer and content creator, she’s built an empire that transcends industries. Join us as we dive into Building a Successful Multi-Faceted Career - how she balances fashion, faith, and content creation while staying at the top of her game. This episode i
Beyond Breaking World Records
Enjoy this thrilling episode of #CreativiTEA as we go Beyond Breaking Records with the incredible @HildaBaci! From her humble beginnings to becoming an international sensation, Hilda’s story is a powerful reminder that breaking records is just the beginning. You won’t miss her thoughts on staying driven, embracing challenges, and what’s next on her horizon. So grab your favorite mugs, sip, and sav
The Secret to Legendivity
Tea is served! You are welcome to an unforgettable episode of #CreativiTEA as we dive into The Secrets of Legendivity with none other than @Basketmouth himself! In this episode, we explore how Basketmouth has mastered the art of staying at the top of his game for over two decades, making a mark not only in the comedy world but also music, acting, production, and ofcourse, advertising! You don’t wa
Content Creation VS Acting
Enjoy this thrilling episode of #CreativiTea as we share tea with the incredible @Jenni_Frank, a true force in the content creation world. In this episode, we explore the crossroads of Content Creation and Acting—how these two art forms overlap, and how one can navigate them both, amidst challenges and trying to find a balance. You won’t want to miss it! So grab your favorite mugs and enjoy! Don’t
Building an Authentic Brand
This week on #CreativiTEA, we’re diving into Building an Authentic Brand with none other than the energetic and vibrant @TomikeAdeoye From connecting with her audience through genuine experiences to creating a family brand that reflects her bubbly personality, Tomike brings her signature charm and authenticity to this conversation. So grab your tea mugs and let’s feast! Don’t forget to drop your n
Becoming a Creative Genius
On this episode of CreativiTEA, we shared tea and dove deep into the art of creativity with none other than @Elozonam He shared his unique approach to everything, and the keys to thinking outside the box in today’s fast-paced content world. If you’re looking to elevate your creative game or simply want to be inspired, this episode is for you! Grab your teacups, get cozy, and enjoy! Don’t forget to
The Art of Reinventing One's Self
Are your tea cups ready?!!! On this episode of #CreativiTea, we brewed up some insightful conversations with the hilarious Josh2Funny as we dive into “The Art of Reinventing Oneself”. From viral challenges to global recognition on America’s Got Talent, Josh2Funny knows something about stirring up the perfect blend of creativity and reinvention. This episode is as refreshing as a hot tea on a cool
Building The Spirit of Excellence
What’s up, Creatives! On this episode, we shared tea with the amazing Nancy Isime. With her infectious energy, undeniable talent, and resume that includes everything from award-winning actress to TV show host, Nancy has truly set the bar high. In this episode, she spilled the tea on how she stayed relevant and consistently raised the bar! So grab your mugs, get cozy, and enjoy! Don’t forget to tel
Becoming Naija’s No 1 Food Critic
On this episode, we’re spilling the tea with two sensational directors as we dive into the dynamic world of creativity in music videos. Legendary director @unlimitedla and a talented Gen Z director, @oluthewave, offer an exciting blend of experience and fresh perspectives. This interview was a blast, packed with surprising insights that could shape your own creative journey. So, grab your favorite
Evolution of Music Videos
On this episode, we’re spilling the tea with two sensational directors as we dive into the dynamic world of creativity in music videos. Legendary director @unlimitedla and a talented Gen Z director, @oluthewave, offer an exciting blend of experience and fresh perspectives. This interview was a blast, packed with surprising insights that could shape your own creative journey. So, grab your favorite
Clout or PR
On this new episode of CreativiTEA, we explore the world of PR, clout chasing, and virality with one of Nigeria’s popular Twitter influencers and PR practitioners, Grab your favorite mug, get cozy, watch now, and learn!Guest: Pamilerin Hosted on Acast. See acast.com/privacy for more information.
Behind the Movie Breath of Life
On this episode of CreativiTEA, we shared and spilled the tea on the award-winning film ‘Breathe of Life’, with its amazing director, BB Sasore, and Cinematographer, Cardoso! Get the inside scoop on the movie, from inspiration to production secrets. Perfect for film enthusiasts and aspiring creators!Guests: BB Sasore and Ola Cardoso Hosted on Acast. See acast.com/privacy for more information.
How to Get Loans for Creatives in Nigeria
Welcome to another inspiring episode of CreativiTEA! This time, we’re spilling the TEA around funding and building a thriving business as a creative with Fegho-X Umunubo, Special Assistant to the President on Digital and Creative Economy. We're covering everything from the business side of creativity to access to available grants and loans! So grab your favorite tea, get cozy, and let’s sip and le
: Talent Management and Monetization
A steaming hot episode of CreativiTEA is served! We’re thrilled to sit down with the talented RINABOY and MISS TENNIE as they spill the Tea on all things TikTok, Creative/Talent Management, and Monetization! Curious about the app that’s taken the world by storm? Want to learn how to create viral content and turn your creativity into cash? Then grab your favorite mug, get cozy, and dive in!Guests:
Are Creatives Born or Made?
Have you ever wondered if creativity can be taught? Get ready to immerse yourself in the world of creativity! In this episode of CreativiTEA, we’re joined by one of Nigeria’s foremost photographers, Amazing Klef, who shares his inspiring journey from a creative Grab your favorite mug and dive into a realm of inspiration, innovation, and creativity together! Guest: Amazing Clef Hosted on Acast. See
Route to Fame
Curious about how stars rise to fame? Popular Comedian and YouTuber, Brainjotter spills the TEA on this episode of CreativiTEA! He spilled the secrets of content creation and the Route to FAME! So grab a cup of tea, get cozy, and enjoy our conversation! Guest: Brainjotter Hosted on Acast. See acast.com/privacy for more information.
Do’s and Don’t’s of Branding and Content Creation
Welcome to this episode of CreativiTEA! We’re thrilled to share this insightful conversation with you, where we’ll be diving into the essential DO’s and DON’Ts of branding and content creation with the talented Miss Techy. So, grab a cup of your favorite tea, sit back, and let’s dive in! Guest: Miss Techy Hosted on Acast. See acast.com/privacy for more information.
Content Creation VS Brand Influencing
There’s another exciting episode on the CreativiTEA podcast this week! We are so excited to share this episode with you as you extensively discuss brand influencing and content creating their differences and similarities. Relax and enjoy this insightful conversation featuring Doyin David, Larry Hector and Bright. If you are looking to get started in influencing or content creation or you are just
The Importance of Sound and Music in Advertising and Content creation
Welcome to the debut episode of CreativiTEA! In this episode, we explore the powerful role of sound and music in advertising. Join us as we delve into how audio elements shape consumer behavior, enhance brand recognition, and create emotional connections. Featuring faces behind some popular jingles like Evelle and Vicky SamDave, real-world examples, and tips on leveraging sound in your own marketi
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